When to Talk To an Internet Marketing Consultant
Ok, here is the scenario. Your website is an under performer, it’s buried under local and national competitors who have managed to grab all the top search engine positions and potential online customers simply can’t find you. Your mission, should you wish to accept it, is to turn your under performer into a valuable, profit generating business asset.
As an Edinburgh Internet Marketing Consultant I hear this scenario time and time again. I find it frustrating that so much money gets invested in developing the look and feel of a website without any thought to the effectiveness of the marketing message or the medium used to deliver it. I am sure that I have upset a few website owners (and their developers) by telling them that their website is clearly unfit for purpose.
Normally SEO is an afterthought that only comes into play after the website is launched and the expected flood of leads or sales evaporates into wishful thinking. In this process the conversation throughout the development has been between the developer and the website owner. Often the output of this process results in a website that showcases company goals while excluding those of the customer.
In an ideal situation the SEO process should start before any development or design work is undertaken. Why? Initial research into who your target customers are, their wants and needs and the content, resources and tools they need to accomplish those goals will guide both content development, site structure and usability. Trying to accomplish this as a retro fit after going live with a website, can be an awkward, expensive and time consuming task.
Related posts:
- Internet Marketing Finally Explained
- Internet Marketing Business Secrets
- Seo consultant
- Why Plastic Surgeons like Internet Marketing
- Internet Marketing Optimization Factors
Tags: Afterthought, Business Asset, Business Marketing, Company Goals, Content Development, Content Resources, Developers, Edinburgh, Flood, Initial Research, Internet Marketing Consultant, National Competitors, Search Engine Positions, Showcases, Target Customers, Time Consuming Task, Top Search Engine, Usability, Website Owner, Wishful Thinking
