The Article Blog

One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. Or more to the point,, there are a lot of “experts” who try to make it complicated. Aside from whatever motivation they might have to do that online profits occur from one simple equation –

Traffic + Conversion = Sales

– performed over & over again

There are MANY ways to get traffic (visitors) to your site and get them to take some action or “convert,” which will either result in more leads or (less frequently) result directly in more sales to your business.

So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. When you drive you only need to know two pedals, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:

Increasing Visitor Count

1) Twitter is a highly effective means of targeting your niche and developing the conversation with your customers and prospects. In fact, it is second to none. However, most businesses don’t know how to use Twitter effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day like “What’s for lunch?”… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.

2) Video marketing is a very fast way to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.

3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Visitors Taking Action

1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”

2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.

If you have trademarked the term “whizbang,” then I apologize in advance.

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof –

Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)

 

• Local artist went from three visitors a day to an average of 41 visitors a day

 

• International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy

 

• Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day — on the same traffic.

 

I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively.  There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook  750 Traffic Techniques.

Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales… The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.

If you consider network marketing to be tricky and are frightened of being scammed then the 10 simple tips discussed below in Network Marketing For Dummies is a must read.

1. Remain upbeat and think upbeat thoughts. Staying positive and feeling good about what you are doing will have a bearing on your outcome. If you are feeling downcast you will probably experience depressing thoughts and your results will not be so good.

2. Keep on being paying attention to the benefits for you and beware of the dream stealers. Your close associates and family will be the culprits here as they won’t want you to transform. For you to garner the great rewards that are achievable in network marketing you will have to change.

3. Inviting is the life blood of your organization. The internet is an uncomplicated way to connect with a lot of people. Network marketing is a business of ratio’s. The more people you connect with the better opportunity you have for victory. Because of the considerable numbers you will deal with it is essential that you have a system to sift and sort. Without one you will go nuts.

4. Select and aim at your market. It is alot easier to promote what you’re offering to a straving crowd looking for what you have than one that you need to educate that they have a need for what you have before they even will maybe have a look.

5. Become full-bottle on where to find the tools so you can lead your prospects to these to answer any questions that they have. If you undertake to answer everything and show them how much you know they will start belief I could not do that.

6. Turn into a product of your product. Your personal testimonial will become one of your most used tools. Your moving personal testimonial will only come up after having your own first-hand experience. If it has worked for you, chances are, it will work out for them also.

7. Give testimonials from those involved in your network marketing business. Both from the business and product stand-point. Even better set up a 3 way meeting with the testimonials so your prospect can hear and ask questions directly.

8. Portray yourself as a leader. That’s what your prospects are looking for. Just to be unambiguous when your prospect is viewing your proposal they will have two questions they will be asking themselves that you better have an answer to. 1. Can I do this? 2. Can this person help me?

9. Be coachable and not closed to transform. All momentous leaders are coachable and prepared to change. You cannot turn into a great leader if you are not agreeable to grow and change. Being amicable to coaching is what will give you a straight line access to growth and change and becoming a great leader.

10. Become a great listener. God gave you 2 eyes, 2 ears and 1 mouth. Use them in that ratio. People will never care about you until you can show them how much you care about them. In all aspects of your business people don’t hear what you are saying ….. They hear who you are being.

Network marketing is a business concept that has the capacity for you to earn a substaintial residual income. If you do it as it should be the 1st time you will keep on receiving that income for the balance of your downlines existence and a legacy you can leave to your lineage when you kick the bucket.

I trust Network Marketing For Dummies has been a useful resource for you.

Keeping in condition is critical for your body’s health and one such way to achieve this is by practicing tae kwon do. This sport is no caper you have to be in tip top condition to learn the varied tae kwon do moves. Many of which include you thrusting your leg higher than peoples heads.

Lots of taekwondo techniques are about striking your opponent with the use of your feet it is only that nowadays individuals begun also utilising their hands for self defense and to punch back. History of Taekwondo .Lots of the movements involved spin around kicking, flying kicks, open handed strikes, system of blocks and punches.Here are some Taekwondo pictures of these moves in action .

Since flexibility is one of the key factors of taekwondo, you will need to be very flexible if you want to acquire the various tae kwon do moves. Stretches is one way to improve flexibleness and this is one key aspect in the training of tae kwon do. 1 of the most powerful strikes is the side kick or back kick.

The sport is a favorite with males and females and you may find that smaller children are also willing to study this martial art. Taekwondo considers that the leg is the most important weapon that a martial artist has and since it is the longest it has more prospects of reaching the place compared to the hands.

One way in which the taekwondo pupil learns to master the use of his physical and mental forces is by splitting of the wooden planks. This kind of skill will need the student to master a technique that basically deals with concentration to concentrate one’s strength sufficient to break through a plank. This manner is in reality done utilising both the hands and legs of the student.

Olympic Taekwondo fighting is a bit different in that the feet and legs are applied almost entirely with the fists playing limited roles such as blocking and setting-up kick points- almost the reverse of boxing. Matches are electrifying to follow as experienced fighters let loose with a flurry of kicks at seemingly superhuman speed.

Studies show a potential visitor will take seven to nine messages before s/he becomes comfortable with you and eventually contacts or preferably buys your products or services. If you are left with only one marketing tool, what would you retain? Most marketers would say autoresponders or their email list. This tells you how serious you should treat your email marketing effort AND your autoresponder tool.

What is an autoresponder? An email autoresponder allows you to follow up your potential customers at a predefined timeframe automatically through emails. You may acquire this functionality by installing a script on your webhosting or you can acquire this function through third party autoresponder service providers Is your email autoresponder working as effectively as designed? What criteria should you consider when it comes to picking an email autoResponder? What is the single most important criteria when choosing your autoresponder service?

Three criteria you should consider before you invest your hard-earned cash in this vital marketing tool. A great deliverability is the most sought-after feature of any email autoresponder. Any internet user would receive tons of SPAM mails in their mail-box each day. If you use Gmail, you should be familiar with the screen shot below. There are 2808 spam emails in my Gmail account as at the time of writing. I will never read these emails. If you use some poor autoresponder service, your emails will automatically be streamed into these SPAM folders. You may ask, “What determines which email go to “SPAM” folder?” Unless you are gmail.com, you don’t know their “way of thinking”.

But definitedly you don’t want to be the one who emails the optins to their SPAM folder. But what is the main cause for your emails not being able to reach your targetted prospects or subscribers? There are many reasons why it is the case, but by far the most important reason is this: Is your autoresponder a self hosted script OR third party autoresponder service? As mentioned, you acquire your autoresponder function either by the script you hosted on your website or you may build your list and your autoresponder through a third party service provider.The mission of a third party autoresponder service providers is to deliver your emails. Why do I not recommend a self-hosted script which you can install onto your webhost?

The reason is one word: “SPAM”. Some of your subscribers will report you as SPAM, no matter how diligent and sincere you are with your email marketing campaigns. People just forget they sign up on your list. They will report your emails as SPAMs some day down the road. It’s just a matter of “when”, not “If”. When subscribers report your emails as spams, their internet service provider (ISP) may blacklist your future emails. This blocks your emails getting into their inbox in the future. I have previously used a hosted service, which had good results initially (for about 6 months). After a few of my ex-subscribers complaint me spamming them, my emails are not as effective as before. Treat email autoresponders service companies eat and breath on deliverability.

They ensure your emails get delivered. Some autoresponder service us claiming that it delivers 99.34%, meaning it their readers get 99 emails out of 100 emails! There are some free autoresponder services out there. I urge you not to waste your time finding or even trying one. Why? I have used those services and only found myself promoting someone!|s else services. Those free services basically send out your emails with their own embedded advertising. Your readers will read their ads first before your messages. If you are not serious about your business, use free autoresponsers. Price should be the least concern, as autoresponder is your lifeblood of your viral traffic. Usually a quality autoresponder costs around $20 a month.