The Article Blog

Websites are one of the biggest promotional and sales tools in business. Too often people do not put enough thought into their purpose and function, resulting in a poor website. A bad website can send away customers in droves, while a high quality website design will do the opposite. How do you know if you have created a good or bad site? Well, take a minute to see if you committed some of the worst mistakes that website designers can make.

Design a Site Strictly for You.
Your website should be designed for the convenience of your visitors, not yourself. Put yourself in their shoes and think about what they want to know. Usually, visitors come to a site because they want information, to make a purchase or donation, to be entertained. Decide which of these is the purpose of your site and design your site with this principle in mind. As you do this, remember that content is always more important that design. Visitors will forgive a poorly designed site, but they will never forget a site with poor content-and thus never return.

Forget that Your Visitors are Different from You.
You would not expect your visitors to drive the exact same car or be the same height, so do not expect them to be using the same computer. With each computer difference, comes a different web browser, monitor, operating system, etc. Take the time to explore how your site looks and works in different systems rather than assuming that it will always look the same no matter what.

Currently, Internet Explorer is the most commonly used browser. Firefox, however, is close behind. Further behind these are Safari, Konqueror, Gecko, Netscape, and America Online. If nothing else, make sure that your website looks good in Explorer and Firefox. Not all browsers recognize HTML codes the same way and the differences can be surprising. Before your site is finished, make sure that you test it in other browsers and using other display resolutions. This is not hard to do and, best of all, web browsers are free to download.

When it comes to monitors and display resolution, the choices are slightly slimmer. The most common size display resolution is 1024×768, but only half of users use this size. Approximately ¼ have a higher and ¼ have a lower display resolution.

Be Controlling.
This issue has to do with music, video, or some type of animation that automatically begins playing on your website. Not only is this obnoxious, but it is also annoying. If you feel the music or video adds something to your site, then place it with a player that prompts the user to play it.

Text size is another thing that visitors should be able to control. If you do not know how to use relative text sizing, learn. Instead of specifying a specific pixel size for your fonts, you specify what size the font should be (normal, smaller, or larger).

Make Users Scroll from Left to Right.
This issue goes back to understanding your visitors. Most people set their display resolution at 1024×768. If you design a webpage that does not automatically resize, this page will be too large to fit in their window causing them to have to scroll from left to right to read the text. This can be quite annoying. For best results, make sure you have a “liquid layout,” which adjusts in size based on the browser’s window. This will not only prevent left and right scrolling, but also ensure that visitors with larger monitors or higher resolution are not forced to look at a lot of white space.

Wing Tsun is unique in that it was designed by a woman for women to defend themselves. This special history means that it is the only Martial Art where a weaker person can effectively defend against a stronger. Many schools are quite usual in that they don’t have a number of female instructors teaching self defence for women.

Naturally smaller than men, the only way that women can normally excel in most martial arts is by training very hard, and often dangerously, for many years. In Wing Tsun this is simply not the case – women learn to apply the principles of self defence from the first lesson. While it takes time to master the techniques, it is far quicker than other martial arts as it works with the body, allowing you to use it more effectively (and safely). For this reason Wing Tsun is not just great as self defence for women but also excellent for fitness and weight loss.

Women’s only classes are available by request at some schools, but the effectiveness of Wing Tsun is also the interaction and training with people of all shapes and sizes.

Training in a mixed class may seem intimidating, but most schoold do their best to ensure that this is not the case and are conducted in a safe environment. Furthermore, new students are not introduced into the main part of the class until they feel ready and then only at a level that suits them.

A good school will teach you to:

• Learn how to deal with confrontations and defend yourself
• Learn how to control fear and aggression
• Develop street awareness – learn how to recognise dangerous situations and how to avoid them
• Have fun and relieve stress
• Become healthier and happier
• Realistic and safe self-defence
• Gain confidence in yourself as well as self discipline
• Lose weight and gain personal fitness
• Have the ability to defuse hostile situations

A founding principle of a good school is to ensure that all students are educated to the highest level in all aspects of the art of Wing Tsun Kung Fu. The development and training of students is of the utmost importance to ensure that they achieve what they want from the training.

AIDA who? If you’re thinking about the beautiful chick standing along the street corner, you’re on the wrong website. But if you want to turbocharge your copywriting talents to the highest level, AIDA is worth knowing, up close and personal.

In fact, AIDA is a good advertising copywriter’s best friend.

This principle works for any situation, from buying a can of soda or a brand new house.

It works for press releases, print ads, jingles, billboards, sales letters, brochures, newsletters and any other form of advertising media.

And yes, it can absolutely work on your website.

AIDA is the most primitive yet most effective principle when it comes to advertising.

It stands for Attention, Interest, Desire and Action.

It summarizes the goal of every copywriter, to grasp attention, draw an interest, impact and raise response through firing up feelings with the use of words.

Each component is necessary in creating sales-pulling copy. If you want to write the most effective, most persuasive and most powerful content, let’s get to know AIDA up close.

Attention. If your copy cannot grab a reader’s attention it’s practically useless copy. This is the reason why a striking headline matters, striking enough to get the reader to stay on your site longer and interesting enough for the reader to read some more.

Power words work magic if you want to get noticed. If used the right way and placed in a strategic location, these words can make your reader spellbound.

Interest. Since you already grabbed attention, it is essential to keep interest before your reader hits the order button. If you’re selling something, carry on with the benefits and give more reasons why purchasing is a must. If you want to inform, provide relevant facts and assure the reader that you can provide solutions.

The key is to make the reader feel you are concerned and that you are willing to help them out. This is when empathy counts.

Desire. If you want your readers to be interested with what you are offering, you must be able to connect with their feelings. Be realistic and make the readers understand how you can make life easier them.

Make your offer so irresistible, that you’ll get hooked if you read through it yourself. If your content makes you yawn, your reader must be snoring by now.

Action. This is the last and most important component in becoming an effective copywriter. A good copywriter is able to draw the reader to a call for action and to click the buy button.

This is what separates you from other copywriters. If you want to make money online or in direct mail… become acquainted with AIDA, she might give you the breakthrough necessary