The Article Blog

There are occasions when hiring an SEO company might not be the best solution to poor search engine visibility. For example, it may be difficult to justify the price of outsourcing your SEO requirements and realising a worthwhile ROI if:

• our customer acquisition cost is low.
• The average customer lifetime spend is low.

If you feel you belong in this category SEO Training often represents a realistic solution as long as you are prepared to roll up your sleeves and take some time to learn the ropes. Be assured that SEO is not some form of esoteric knowledge known only to industry professionals, but is rather a form of knowledge that you can quickly learn and apply yourself. 

There are many useful SEO resources online, both free and paid, to help you on your way and you can ask questions on SEO related forums. Many UK SEO companies also offer public SEO Training seminars and one-to-one bespoke training/consultation based on your current website. Here are a few:

• Syllabus SEO Training UK
• SEO Training Scotland
• Design Insite SEO Training

It All Starts By Gaining an Understanding of Your Target Customer

However, before you start thinking about SEO spend some time considering who your target customers are and the resources they will need to achieve their goals. This will make it easier to:

Map out the individual pages of your site.

• Fit those pages into an overall site structure.
• Create an effective a comprehensive keyword list for each page.

Why SEO training?

More than 75% of Internet users refer to search engines to find information, products and services.

78% of users refine their query if the three pages of results fail to provide the information they seek.

These trends highlight the importance of top search engine rankings and when combined with the fact that no one knows your customers, your products and your marketing goals better than you promotes SEO Training to an important business skill.

There is no denying that article marketing is getting the job done when it comes to increasing website traffic statistics. It’s the most tested and proven technique to get your information and your website known by Internet users.

However, some article marketers, especially the newbie, don’t know the main purpose and foundation of article marketing. If this happens, the effort and the power of article marketing are put to total waste.

Here are some common mistakes that an article marketing newbie are prone to commit.

1. Failure to target the right audience.

A newbie is prone to start putting what they know into writing without examining first what their audiences want to know about their niche in the first place. You need to know your target audience deeper and kind of anticipate what they want to learn about your expertise. You’ll thank yourself later when you realized how much time you’ve saved because you spend some time knowing your readers first.

2. Throwing multiple stones in the hope of hitting one target.

Out of desperation, some article marketers resort to targeting almost all the categories in article directories with one niche. This is tantamount to casting multiple bullets in the hopes of hitting one target. In turn, no article directories would accept your article because it’s not dedicated to your niche. So be smart before you submit your article to different directories. Think before you act.

3. Using weak titles or headlines.

The title and the headline is your first chance to entice your audience to read through your article. Give some effort to write an enticing title or headline to hold your readers’ attention and not drop your article without even taking a second to browse it.

4. Failing to cater to readers’ needs.

When you write your article, put yourself in your readers’ shoes. That is to say anticipate what they want to know about your niche and try to answer their possible question. Don’t think about how much traffic you’re going to get with your effort, but think of how can you help others with your article.

5. Failing to check for typo and grammatical lapses.

A finicky reader could easily be disheartened when reading a sloppy article. A grammatical error could also distort your message, and it can even get you in trouble in some cases.

Although article marketing needs practice, but once you get the rhythm, you’re bound to succeed. Use your position well because you can affect people and trend with your effort.