Health and Beauty Niche Is Ripe For The Picking
Saturday, February 13th, 2010Have you noticed how there is a glut of advertisements doing the rounds recently in the health and beauty industry. I am not a huge follower of this niche so I do not look out for these ads but lately I feel I have been bombarded with them which got me to thinking.
Obviously there is money to be made because of the fact so many people or companies are advertising in this niche and they would not throw good money away if it did not work. My dilemma is to work out how to get into a heavily saturated niche and make it profitable.
The first point I have to get my head around is which part of the niche to get into. I used a neat piece of software I have here and started throwing in search terms. From there I was able to drill down deeper into that particular niche until I stumbled across a micro niche that is both popular and hardly exploited.
They do exist and I wil give you some examples below.
Dual Action Wrinkle Freeze turned out to be extremely popular. I have no interest myself in this area but obviously a lot of people do so I write this down in my little black book of things to do. Spray Tan Machine was another and this makes sense as we all want to look good, smell good and feel good don’t we? (Doesn’t bother me but I can understand others wanting too)
Here is one that staggered me when I found it. Swivel Sweeper. Who would have thought that this would be on anyones hot list, but it is, so it is a niche worth investigating.
I eventually found over 20 sub niches in the health and beauty niche so I guess my weekends are stuffed now doing research etc but I must admit, it has got me a tad excited on the possibilities that lie ahead. Good luck with your research.
